Google AI Overviews: SEO impact and 5 steps brands need to take

I would say that’s one of the shortest routes to penalization, or at least it invites Google to be suspicious about unnatural link building. Being too narrow and obvious about artificial connections will lead to a good drop in rankings resulting in traffic loss. Backlinks have been a very influential factor of search engine algorithms since the very beginning. Republishing is also a great opportunity to promote your post again on social media and newsletter, or starting a new link building campaign. Many people think that content length is one of the ranking factors. There’s a well-known study by Backlinko that shows that posts with about 2,000 words ranked better in Google.

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The quality of your link profile directly correlates with your rankings. The best practice is to place the focus keyword near the beginning of the title tag. A well-written title tag and meta description is your only chance to catch the user’s attention in the SERP. If your blog content area width is 800px, it is an overkill to use 2500px-wide images. One of the most common “mistakes” I see is that people don’t make their headlines clickable, especially when it comes to blogs.

To find topics that meet both criteria, you need a keyword research tool like Ahrefs’ Keywords Explorer. At the same time, the best kind of topics are the ones that hold business value SEO Anomaly to you. Otherwise, you’re unlikely to attract potential customers through SEO. Keep in mind, the above list of sub-buckets just gives a glimpse of the available ranking factors.

Rank for more SERP features

For example, this page is optimized around the keyword “SEO strategy”. If you run a small blog with a homepage and a bunch of blog posts, this rule is pretty easy to follow. It’s no secret that you want to use your keyword a handful of times on your page.

• With that in mind, the best SEO practice is to align your content to suit the various types of intent.
• Keyword research will help you identify the most relevant words and phrases people use when they’re searching for topics that are related to your products or services.
• Crawling is the discovery process and happens when search engines send search engine crawlers or spiders to find updated and new content.
• Search engine optimization (SEO) is a process of optimizing your website with the goal of improving your rankings in the search results and getting more organic (non-paid) traffic.
• SEM (Search Engine Marketing) has the broadest scope of those three, encompassing generating traffic from organic search (SEO) and paying for traffic with PPC search ads.
• The table of contents in blue helps visitors get a quick overview of your article and navigate to the sections that are important to them.

Overall, SEO benefits include free, sustainable, and passive traffic to your website month after month. Getting first-hand experience will teach you a lot about how SEO works and how to improve your skills! You can also explore our SEO FAQs to get answers to some of the most common SEO questions.

As you can imagine, ‘Read more’ is the only link they have in place. The key to having a well-interlinked website is to have properly structured navigational elements. In the previous chapter, we covered on-page SEO techniques related to content. It means, not every topic requires content freshness but many do. The alt text is the most important from the SEO point of view – it describes the image for visually impaired visitors as well as crawlers (that can’t “see” your image either). Always remember that there’s no such thing as the ideal number of keyword appearances on a page (a.k.a. keyword density).

One of the best ways to improve trust is by building quality backlinks from sites that have authority. While site content plays a vital role in your search engine rankings, it’s also important to consider your site architecture. Let’s take a look at some of the factors that can impact your search engine optimization ranking. Additionally, content must be created with search engines in mind, meeting the criteria for ranking high in search results.

These statistics give us a good idea of where SEO is headed in the coming months and years. Search engines don’t operate solely in the realm of text anymore. Today, consumers can use smart speakers and reverse-image searches to discover and purchase new products. If you’re not thinking about the emerging tech in search, you might miss out on opportunities to connect with these cutting-edge customers.